Nadia Udalova
Business growth hacking with help of design
I am User Experience Strategist, helping companies build & optimise design teams.
Guiding organisations on how to pursue the success of leading tech companies like Apple, Google, Airbnb and Amazon by turning to design and better connecting with customers.
My approach
Growth Hacking
Promoting mentality of experimentation, creativity and measurement to accomplish better customer engagement, increased conversion and strengthened retention.
Design Thinking
Guiding to adopt the iterative process of seeking for user understanding, challenging assumptions, and redefining problems to identify alternative strategies and solutions.
Optimising Design Teams
Helping to pick a correct approach to grow design team to make sure it feeds the top priority business metrics.
User-Business-Technology Balance
The ultimate goal of User Experience focuses on having a deep understanding of users, what they need, what they value, and their limitations. It also takes into account the business goals and objectives of the group managing the project. I help to find the right compromises.
UX Thought Leadership
Taking my free time to write, present, advocate UX and mentor fellow designers.
Leadership in Tech communities
I believe in the transformational power of communities to entitle people, benefit society and inspire positive change. Here I am finding a connection to the pulse of what’s happening in the field, meeting new people, sharing my voice and getting advice.
“Design is a key differentiator in driving business success and customer engagement. Design-driven companies consistently outperformed the S&P Index by 219% over a decade (2004-2014)."
by the Design Management Institute
What do people say about me?
Martin van Vliet
VP of Product Development @StackState
As our first UX designer at the time, Nadia came in to an engineering organisation where focus on design was minimal. Through her experience as well as her enthusiasm, she managed to instil a sense of design in the teams she interacted with. Whether it was graphical design, running workshops to identify and validate customer needs or working directly with engineers implementing functionality.
Jenny Shen
Principal Designer, Speaker
Nadia is always taking initiative to get things done; she takes ownership of her projects and tasks; she is an excellent communicator; she works well in a team; she cares deeply about the (user) experience of event attendees, team members, partners and sponsors. She has also shown skills in leading teams and retrospective meetings.
Vaiva Rivas
UX Designer @Mobiquity
A true team player and problem solver, she is always working towards delivering the best in the most creative ways. Having worked with Nadia on many events, her organising skills, attention to details and commitment have always shown through. Nadia is always happy to share her knowledge and Is a fantastic partner to work with. She is always thinking of the bigger picture and loves working for the greater good.