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Design Leader, UX Strategist and Product Designer
I support organizations in building and optimizing design teams.
Focusing on all levels of work - ranging from supporting the business strategy to hands-on designing.


During the last 10 years, I went through a journey of focusing on the purely visual aspect of design - all the way to solving business problems through innovation and design thinking.

Focused on finding holistic solutions to complex challenges, by redefining how problems are approached and solved. Engaged at the intersection where design, business and technical aspect meet, my focus is on helping the business achieve their goals and grow.

How do I do this? By being involved in almost every step of the product design cycle, from hosting ideation/concept workshops, creating user flows, building rapid prototypes, facilitating user testing sessions to building design teams from scratch and growing design talent.

Work Experience

Sr. Manager Design Systems and Operations @1Password

June 2022 - now  | Amsterdam, The Netherlands

Head of Product Design @Moonpig Group

November 2020 - May 2022  | Amsterdam, The Netherlands

UX Manager, CI/CD @GitLab Inc.

October 2019 - October 2020  | Amsterdam, The Netherlands


UX Team Lead @XebiaLabs
May 2017 - September 2019 | Hilversum, The Netherlands

User Experience Designer @XebiaLabs
July 2014 - May 2017 | Hilversum, The Netherlands

UI Designer & Illustrator @Freelance
September 2013 - Jun 2014 | Amsterdam, the Netherlands

UI Designer @Hewlett-Packard
April 2011 - August 2013 | Ukraine

Community work

Amsterdam Chapter Lead @Designx

September 2019 - now | Amsterdam, The Netherlands

Amsterdam Community Leader @UXDX Conference

September 2018 - now | Amsterdam, The Netherlands

Co-founder @Ladies That UX Amsterdam Community 

November 2015 - May 2019 | Amsterdam, The Netherlands

Public Speaking

"Is Product Personalisation An Illusion?"

UXDX EMEA - October 2021


"Lessons From Remote Management"

UXDX Community Netherlands - June 2020


"Best Practices and Learnings for Remote Work"

TopTal Event Series - March 2020

"Design Sprint + Growth Hacking = Growth Sprint"

UX Camp Amsterdam - May 2019


"UX + Dev: How to BUILD KILLER FEATURES and not kill each other"

Digital Ocean Amsterdam Meetup - July 2018

Dev Hearts Des Amsterdam Meetup - May 2018

Codemotion Amsterdam Conference - April 2018


Business Presentation Skills Training @SecondNature International

Design Sprints with Jake Knapp @InVision

Growth Hacking with Digital Marketing @Udemy

Web Accessibility @Udemy

Design Leadership @Cooper Professional Education

Design Sprint Foundations Nano-degree Program @Udacity

User Experience Certification Program @Nielsen Norman Group

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