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UX strategist, researcher,
entrepreneur and designer
Building design teams with a focus on all levels of work - from business strategy to hands-on designing.


During the last 9 years, I went through a journey of focusing on the purely visual aspect of design - all the way to solving business problems through innovation and design thinking.

Focused on finding holistic solutions to complex challenges, by redefining how problems are approached and solved. Engaged at the intersection where design, business and technical aspect meet, my focus is on helping the business achieve their goals and grow.

How do I do this? By being involved in almost every step of the product design cycle, from hosting ideation/concept workshops, creating user flows, building rapid prototypes, facilitating user testing sessions to building design teams from scratch and growing design talent.

Work Experience

UX Manager, CI/CD @GitLab Inc.

October 2019 - now | Amsterdam, The Netherlands


UX Team Lead @XebiaLabs
May 2017 - September 2019 | Hilversum, The Netherlands

User Experience Designer @XebiaLabs
July 2014 - May 2017 | Hilversum, The Netherlands

UI Designer & Illustrator @Freelance
September 2013 - Jun 2014 | Amsterdam, the Netherlands

UI Designer @Hewlett-Packard
April 2011 - August 2013 | Ukraine

Community work

Amsterdam Community Leader @UXDX conf

September 2019 - now | Amsterdam, The Netherlands

Co-founder @Ladies That UX Amsterdam Community 

November 2015 - May 2019 | Amsterdam, The Netherlands

Public Speaking

Digital Ocean Amsterdam Meetup

July 2018

Dev Hearts Des Amsterdam Meetup

May 2018

Codemotion Amsterdam Conference

April 2018

Ladies That UX Amsterdam Meetup

November 2017


Design Sprints with Jake Knapp @InVision

Growth Hacking with Digital Marketing @Udemy

Web Accessibility @Udemy

Design Leadership @Cooper Professional Education

Design Sprint Foundations Nano-degree Program @Udacity

User Experience Certification Program @Nielsen Norman Group